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size & fit

Fit Guide

Our bras are all listed in UK bra sizes unless stated otherwise on the product page. Please note some of the sizes and measurements may change depending on the brand. Use the below size chart to convert to your required fit.

the perfect fit

Good fitting bras should be comfortable, supportive and not leave you with marks. 

If fact, you shouldn't even have the desire to take them off after a long day if they fit you right. We believe that confidence means comfort, which is why we are here to help you find the perfect fit. 

Cups: your breasts should fill them without spilling over the top. Likewise, your breasts should fill them without room to spare.

Underwire: It needs to surround each breast without pinching anywhere. You should be able to fit two fingers securely under the elastic. 

Centre groove: It should lie flat between your breasts and should not lift above your chest.

Band: It should be straight and level, not riding up at the back. 

Straps: They should stay in place without digging or slipping. You should be able to fit two fingers on top of each other under the strap. This will ensure you have the right pressure on your shoulders. 

bra size conversion chart

UK

European

US

32A

70A

32A

32B

70B

32B

32C

70C

32C

32D

70D

32D

32DD

70E

32DD/E

32E

70F

32DDD/F

32F

70G

32G

34A

75A

34A

34B

75B

34B

34C

75C

34C

34D

75D

34D

34DD

75E

34DD/E

34E

75F

34DDD/F

34F

75G

34G

36A

80A

36A

36B

80B

36B

36C

80C

36C

36D

80D

36D

36DD

80E

36DD/E

36E

80F

36DDD/F

36F

80G

36G

38A

85A

38A

38B

85B

38B

38C

85C

38C

38D

85D

38D

38DD

85DD

38DD/E

38E

85E

38DDD/F

38F

85G

38G