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The lingerie industry is changing

It’s no longer about choosing between style or comfort, or designs that only cater to the male gaze. It’s about representation, authenticity and women reclaiming their bodies. And this is just the beginning. 

womanhood is a lingerie retailer stocking brands designed solely by women

Our carefully curated collection champions ethical and independent brands, who create their products with love. We will always use real women in our campaigns, never retouching or editing.

Our aim?

To encourage women to feel great in lingerie, by celebrating individuality and empowering them to dress for themselves.

To everyone on a journey of womanhood: 

this is for you

Our name is a nod to each of us being on a unique journey of womanhood. We recognise and celebrate one another's differences, welcoming all, whilst building a confident and empowered community.

Tanya Robertson, founder