The lingerie industry is changing.
It’s no longer about choosing between style or comfort, or designs that only cater to the male gaze. It’s about representation, authenticity and women reclaiming their bodies.
And this is just the beginning.
womanhood is a lingerie retailer stocking brands designed solely by women. Our carefully curated collection champions ethical and independent brands, who create their products with love.
To shake up the industry and inspire every one of us to feel great in our skin—no matter body type or style.
So to everyone on a journey to body positivity:
this is your womanhood.
Our name is a nod to each of us being on a unique journey of womanhood. We recognise and celebrate one another's differences, welcoming all, whilst building a confident and empowered community.Tanya Robertson, founder