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On set with womanhood

As part of our latest SS20 campaign, we invited our followers to take part in our photo shoot. At womanhood, we never retouch or edit images, with no hair and makeup artists on set. It's a time to celebrate individuality, reality and our journies of womanhood.

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On the day, we shot eight different women with our photographer Lily Brown, who we have been lucky enough to work with for all campaigns. We wanted to have a simple background as to not distract from the women and the sets they were wearing.

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Each woman participating wore sets from our new season, as well as our latest brand Underprotection which recently joined the collection.

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Over the course of eight hours, we shot the campaign, meeting all the women partaking for the first time. It was an amazing experience to hear different perspectives of womanhood, with common threads running between many of them. The sense of pride both the women and us felt at was immense. We want to thank them all for taking part, for sharing their stories and being true to themselves during the whole experience.

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Find out more about photographer Lily Brown here:

Read about the stories of womanhood here: