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Meet the Designer: Moons and Junes

Name: Agnete Bjerre - Madsen
Location: Copenhagen, Denmark
Three words that best describe Moons and Junes: Raw, community, comfort.


'I noticed how difficult it was to find intimates that were truly comfortable - that didn't distort my look, that didn't dig into my skin, that didn't itch. So, I decided to build a bra that would offer comfort and support, without all the 'extras' ... to build a brand that celebrated real women as they were.  

Moons and Junes Agnete interview 

Tell us the story behind how you started Moons and Junes. 

Thinking back on my teen years, I, like so many others had a lot of body insecurities. I found myself compromising with comfort in order to fit into the socially constructed ideal of beauty. I was fortunate enough to take part in an educational movement called The United World College (UWC), which brings 300 high school students from 95 countries together. It was a real melting pot of nationalities, cultures, race and sexuality. Arriving there as a white, cis, straight, teenage Westerner was something of an eye-opener, to put it mildly. Surrounded by bodies of all shapes, colours, and inclinations (yes, we had communal showers), I learned to appreciate the individual beauty each and every one of us embodies. Moons and Junes was born as a celebration of the beauty in diversity.'

When you are designing the pieces where do you look for inspiration?

'Inspiration is rarely something I actively search for, it's usually something that comes to me. I can have long periods of creative draughts and then suddenly *bing*, an idea! It can be a feeling, a colour, a vision. If the idea is strong enough, it grows and it becomes all-consuming until I develop a collection around it.' Where are you hoping to take the brand in the future? 'I hope we'll continue to develop a strong community that holds authenticity and sisterhood at its centre. We learn so much from our community and they keep us on our toes. Our last collection was customer - collaborative, as they pitched in with design ideas, participated in focus groups and assisted us with fittings. If not the people that actually wear our products should have a say, I don't know who should!'

What does a typical day hold for you at Moons and Junes?

'I usually head to our office in Copenhagen at around 9 am. The first thing we do is always check in with each other and run through our goals. After that it's a matter of updating social media, packing orders, meetings and strategy, Right now, we're working on our next collection (to launch in Spring), which means we're deep in the creative work of campaigns and product development. It's hands down my favourite part of the job, so these days are very exciting!'

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Do you have any particular career highlights since launching?

'Just last week we launched in PRINTEMPS Haussmann in Paris, which is a big milestone for us!'

What is one thing you wish you knew before you started?

'That Moons and Junes doesn't have to look a certain way. People will offer a lot of advice on how to run a business, I've learnt that it's important for me to continuously check in with myself and follow my gut. There's truly no right or wrong way of doing it.

When you're not running the show, how do you like to relax?

'Im with my family. My family is everything to me and spending time with my parents, partner and siblings is hands down the most fulfilling and rewarding activity. Oh, and I do yoga, paint, embroidery and go for long walks. I love walking.'

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If you had to describe yourself in three words what would they be?

'Heart - driven, creative, adventurous'. 

Who is your style icon?

'On different days I'm attracted to different looks and vibes, so it's difficult to pinpoint a style icon, but I seem to have a general appreciation for people that wear bring colours on rainy days. I love bold fashion choices; bright colours, a mix of patterns, quirky items that stand out. It can be anyone from Leandra Cohen to Alexa Chung.

'Final question, if you could tell your younger self one thing what would it be?'

'You're doing awesome. Keep your head high and speak up.'

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Shop the Moons and Junes collection here