Getting Intimate With: India
Growing up in Oxford, India started blogging at the age of nineteen whilst studying Economics at the University of Exeter. She recalls how she “must have been through about four different blog names” before settling on The India Edit, which she launched earlier this year.
Now at twenty-six and living in London, she describes her blog as “a curated lifestyle edit”. At the time of its inception, India was inspired by other bloggers and felt as though she craved a “creative outlet” to express herself and share her musings.
As we shoot the latest womanhood collection at India’s home, she discusses her blog and how it is “very small in the blogging world”, but that she is “already overwhelmed by the lovely opportunities” that come her way. With the ever-growing opportunities, India notes that “the best thing is meeting new people or when someone gets in touch to tell her she’s inspired them in some way”.
Using her blog as a platform to inspire, India shares her latest finds, style secrets and travel tips. Most recently, she has discovered the rental market, both lending out pieces from her wardrobe and borrowing clothes herself. With ethical fashion on the rise, India is one step ahead of the curve. “Renting clothing is going to change the game in the next few years. Firstly, you have access to clothes you might not be able to afford, and secondly, you can make money from renting out your wardrobe.
When it comes to India's personal style she nails a chic yet sophisticated look. Instant go-to's include “straight cut high waisted jeans, a nice belt, a simple top and a killer blazer with lots of gold jewellery”. Over the years she recalls how her style has changed, moving away from buying lots to selecting timeless pieces she absolutely loves. “If I see something and then forget about it, then I know I shouldn’t buy it - it’s only the pieces that I can’t stop thinking about that make it into my wardrobe now”.
Buying her first bra aged eleven, India laughs at how she purchased a padded crop top from a random market whilst on holiday in Hong Kong. These days India prefers a balconette bra and a high-rise thong. “I think I have definitely moved away from wearing padded bras in favour of unlined styles, and low waisted underwear, which in retrospect were hugely unflattering. Being older I know what works for my body, what I look good in and most importantly, what I feel best in”.
Like all of us, India has days where she needs a boost of confidence, and underwear plays a large role for her in doing so. “You dress from the base up, so feeling good in your underwear is so important”. She goes on to explain how she has curated a collection of lingerie she loves to wear because she knows the negative effects of poor fitting underwear - “It’s the same underwear that goes in the wash every week so I wonder why I even keep all the rest!”.
As we start talking more about body confidence and feeling good in our own skin, India comments how it is “all about being kind to yourself and committing to things that make you feel your best”. Having learnt what lifts her mood, India notes upon the importance of moving – “I do Pilates every single day because I realised how transformative it is for me. It helps my mind so much and is the only exercise I do these days outside of cycling to work”.
When it comes to womanhood, India has some firm favourites. Discussing her top choices from the collection, she decides that Nette rose is for 'something special', The Nude Label is for the 'everyday' and Moons and Junes is for when 'I'm feeling sophisticated'. We couldn't have summed it up better ourselves.
India wears the following lingerie from the womanhood collection:
The Lonely Label Bonnie Bra
The Nette Rose Safari Bralette