the womanhood way
Designed by women ~ We champion female founded lingerie brands, because they know a thing or two about what makes a good bra. Comfort and style now come hand in hand.
A focus on fit ~ Boobs come in all different shapes and sizes, not to mention how frequently they can change. We cater from A – HH cup and 28 - 40 band.
Community at our core ~ We love to celebrate and empower you. Our community feature in all our campaigns to show the diversity and beauty in our collective womanhood.
All are welcome in our world
The big-boobed, the small-boobed, the no-boobed, the would-rather- not-have-boobs, the mums, the child-free, the young women, the women with all the life experience, the men who want to shop something nice for the women in their life, or for themselves.
The women who want to treat themselves, the ones who go into bra shopping with a grim determination, people who want matching pants, mastectomy bras, wireless comfort - if you need underwear and want to try shopping in a way that’s not been done before, we’re for you.