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designed by women, made for you.
- female founded lingerie brands in sizes A - HH
the womanhood way
Designed by women ~ We champion female founded lingerie brands, because they know a thing or two about what makes a good bra. Comfort and style now come hand in hand.
A focus on fit ~ Boobs come in all different shapes and sizes, not to mention how frequently they can change. We cater from A – HH cup and 28 - 40 band.
Community at our core ~ We love to celebrate and empower you. Our community feature in all our campaigns to show the diversity and beauty in our collective womanhood.
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All are welcome in our world
The big-boobed, the small-boobed, the no-boobed, the would-rather- not-have-boobs, the mums, the child-free, the young women, the women with all the life experience, the men who want to shop something nice for the women in their life, or for themselves.
The women who want to treat themselves, the ones who go into bra shopping with a grim determination, people who want matching pants, mastectomy bras, wireless comfort - if you need underwear and want to try shopping in a way that’s not been done before, we’re for you.
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your bra questions answered
we're here to support you
The best bras for different occasions
Some days our activities or outfits call for a specific style of bra. Knowing what type of bra works best for each scenario can help you feel more prepared. Here we break down the different brands and designs to try.
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5 signs you need to get your bra fitted
41% of our community haven’t been fitted in 5 years or more. Sound familiar? Well, those are stats we want to change. Read about the signs to look for when you need a new bra or fitting.
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Is it normal for your bra to leave marks?
It’s been a long day. You get home and sometimes the first thing you want to do is take your bra off. We get it, we’ve been there too. Bad fitting bras can dig in, cause shoulder pain, cut into your under boob – basically everything that might make you want to join the bra burning conventions.
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Sister sizes? The industry’s best kept secret.
We recognise shopping for bras isn’t always easy. ‘What cup size is best?’ ‘What band works?’ ‘How do I know if this bra fits?’ We get it, it can be complicated. There is one way to make it easier though – sister sizing.
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Underwires vs bralettes
(Spoiler alert, we love both!)
Until a couple years ago, bralettes were out of fashion. Push up bras with ample padding and uncomfortable underwires lined our underwear drawers. Thankfully, comfort has become a bigger priority. Brands today are beginning to adjust designs to fit consumer needs. Shout out to the female founded brands that have d...
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